16 & 17 October 2014

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Speakers & Panelists
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until DiG Festival 2014

Latest DiG News

DiG Innovation: The power of your Public Narrative

What’s your story? The why and how of storytelling for innovation and business  “Stories not only teach us how to act – they inspire us to act. Stories communicate our values through the language of the heart, our emotions. And it is what we feel – our hopes, our cares, our obligations – not simply what we know that can inspire us with the courage to act.“ – Marshall Gantz In 2014 the ability to tell your story is essential…

DiG Digital: Bossy or Bro? How not to be a douche in the digital age

Kali Williams  Men and women are socialized to communicate differently. Those differences can mean big problems for individuals and organisations alike. Never has this been more true than in a digital age. Messages are amplified and go viral through the social ether faster than you can say Like. Gendered obnoxiousness — what we really mean when we use Bossy for women and Bros for men — can spread out of control like wildfire. Words are powerful. Tone matters. Bad communication…

DiG Innovation: A shortcut to improve the focus and adoption of your innovation

Christian Lafrance, Interviewing ‘Switchers’ Adoption of innovations depends on their ability to persuade people to ‘switch’. Customers don’t just buy a product — they switch from something else. I’ll introduce a simple framework and a quick customer interview technique to help product managers, designers and innovators better leverage the few drivers and blockers that drive sales and churn. It will help you improve the odds customers ‘switch’ your way. You will learn: To improve product definition by reframing your competition…

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